Hi, I’m Rodrigo. I’m a freelance Associate Creative Director and Art Director based in Vienna. I’ve worked for agencies including Publicis, Serviceplan, Africa Creative, DM9DDB and Isobar.
Take the Scroll Tour
Selected Works
Rogers
Xfinity
All at once
My role: ACD / AD, concepts
The Power to Do More
We launched Xfinity in Canada with Keanu Reeves, creating a campaign about the freedom that comes with faster, more reliable service.
City of Toronto
Awareness
Cycling Safety
My role: Concept, ACD / AD
Human First
To foster more respect between drivers and cyclists, we built a campaign centred on a simple idea that should be obvious: every cyclist is a person before they’re part of traffic.
We brought the message to life across the internet through animated poster adaptations.
Visa
TIFF
House Hunting
My role: ACD / AD, concept
Living in the movies
Visa, official sponsor of the Toronto International Film Festival (TIFF), was expanding access to the festival for its customers. To communicate this, we created a spot screened before every official film presentation, exploring how the movies we love sneak into everyday life, changing the way we see the world.
For social, we translated the idea into single-shot videos that put the viewer in the characters’ shoes.
Sports Sponsorship
Visa
Small Steps
My role: ACD / AD
Earned Daily
Built on Visa’s belief in “Small Steps”, and as an official sponsor of the Olympic Games and the athletes featured, we created a campaign that reframes success as something earned day by day.
Rogers
5G
on a boat
My role: ACD / AD, concepts
Shake it off
If John Krasinski can stream his guilty-pleasure dance track in the middle of nowhere, 5G can keep you connected anywhere.
For social, we created a quick spin-off of the campaign, with John on a video call with his agent.
Government of Ontario
US - Canada
We Build
My role: CD / AD, visual concept
When Confidence Is Built
Amid uncertainty between Canada and the United States, we created a campaign for the Government of Ontario built around the idea of progress. The film reframes construction as a symbol of resilience, investment, and long-term growth at a time of fragile confidence.
Environment
Rogers
wildfire Watchtowers
My role: ACD / AD, Narrative development
5G Towers Turned Into Watchtowers
Rogers installed advanced detection technology across its 5G towers in high-risk regions. Each tower scans vast territories, analyzing real-time environmental data through AI to detect threats before they spread.
Brahma
Football
Ride for Peace
My role: AD, concept
Driving Change
In a country where football rivalries run deep, we launched “Ride for Peace.” For the São Paulo vs. Santos match, both teams arrived at the stadium together in a single custom-branded Brahma bus. The stunt sparked widespread conversation, earned national TV coverage, and spread organically across social media. Through the initiative, Brahma positioned itself as a driver of unity and respect in football culture.
ESPN
Baskteball
rules Book
My role: Illustrator
Against the Grain
To honor Kobe Bryant’s retirement, I worked as an illustrator for ESPN’s "Kobe Rules Book," a creative intervention on the official NBA Rulebook. By layering illustrations of his legendary career and iconic movements directly over the technical text, the project transformed a rigid document into a tribute to a player who didn’t just follow the book, but redefined the game through his own artistry and defiance.
Art Direction
Concepts
Additional Projects
A selection of work where I contributed as both art director and concept developer, spanning a mix of campaigns across different clients.
Contact
Drop me a line at rodrigomolina@gmail.com
EXPERIENCE
Freelancer - Associate Creative Director / Art Director
Vienna, Austria | Sep 2025 – Present
Publicis Canada - Associate Creative Director
Toronto, Canada | Sep 2023 – Apr 2025
Cheil Germany - Senior Art Director
Frankfurt, Germany | Jun 2022 – Jun 2023
Serviceplan - Senior Art Director
Hamburg, Germany | Feb 2019 – Jun 2022
Africa Agency - Senior Art Director
São Paulo, Brazil | Sep 2013 – Dec 2018
Isobar - Art Director
São Paulo, Brazil | Dec 2012 – Aug 2013
DM9DDB - Art Director
São Paulo, Brazil | May 2011 – Dec 2012
Isobar - Jr Art Director
São Paulo, Brazil | Jan 2010 – Apr 2011
Yes Uai Communication & Design - Designer
Belo Horizonte, Brazil | 2009 – 2010
Soul Advertising Agency - Jr Art Director
Porto Alegre, Brazil | 2008 – 2009
Duecom Advertising Agency - Art Assistant
Porto Alegre, Brazil | 2007 – 2008
Vis Design - Poster Designer
Porto Alegre, Brazil | Jan 2006 – May 2007
University of Passo Fundo - TV Studio - Trainee
Passo Fundo, Brazil | 2004 – 2005
Art Video Propaganda, Advertising Agency - Trainee
Passo Fundo, Brazil | 2004
AWARDS
Cannes Lions 2025, Bronze, Sustainable Development Goals
Wildfire Watchtowers, Rogers
Art Direction, Narrative Development
Applied Arts Awards 2025, Illustration
There’s a Life on Every Bike, City of Toronto
Concept, Art Direction
Clio Sports 2018, Gold, Outdoor
Ride for Peace, Brahma
Art Direction, Concept
Clio Sports 2018, Silver, PR
Ride for Peace, Brahma
Art Direction, Concept
El Ojo de Iberoamérica 2017, Shortlist, Vias Públicas
Ride for Peace, Brahma
Art Direction, Concept
El Ojo de Iberoamérica 2017, Bronze, PR
Kobe’s Rules Book, ESPN
Illustrator
Art Directors Club 2017, Gold
Kobe’s Rules Book, ESPN
Illustrator
Clio Sports 2017, Grand Prix, Design
Kobe’s Rules Book, ESPN
Illustrator
D&AD 2017, Graphite
Kobe’s Rules Book, ESPN
Illustrator
Wave Festival 2017, Gold, Graphic Design
Kobe’s Rules Book, ESPN
Illustrator
Cannes Lion 2016, Bronze, Design Typography for print & editorial
Kobe’s Rules Book, ESPN
Illustrator
Cannes Lion 2016, Bronze, promotional item design
Kobe’s Rules Book, ESPN
Illustrator
El Ojo de Iberoamérica 2016, Editorial Design
Kobe’s Rules Book, ESPN
Illustrator
